Having a link which leads a web browser to your website, is today considered an informal way of marketing oneself. Having your links on another website which is in some way related to yours, could in an indirect way lead to better rankings for you and also help increase general awareness and site traffic.

Links can be of two types. There are One Way Links and Reciprocal Links. When a person puts his link on to your website, it is a one way link. In this case, surfers can find out about his website through your site, but there is nothing on his site about you. A reciprocal link is better in the sense it works more like a give and take. Here, links of two websites, are posted on each other, thereby stimulating more traffic. Moreover, they are proven to be quite economical and low cost in nature too. So why should you put up your link on another website?

• Firstly, the more number of links you have is directly related to your rankings on search engines.
• If you have links on websites that are connected to you, or which sell the same products as you that would help a good deal in adding to a strong credibility factor.
• That in turn means that it is the traffic that is most relevant and important to you (such as your target audience) which will be drawn to looking through your website.
• Lastly, having more links, also ensures that your website turns up when a person searches for you, through a search engine.

At World Web Designs, we will ensure that your site gets the right amount of attention that it needs. We do not believe in splashing your link all over the Internet, but in being selective about where your link appears. Leave it to us to ensure that your link appears on websites, which are in some way related to yours, so that browsers are able to sense a relation, when they see your link. Rest assured that in time, your website will without doubt improve in rankings too.